Chicago, IL-(ENEWSPF)- With summer around the corner, McDonald’s USA and its independent franchisees are gearing up to hire approximately 250,000 restaurant employees across the country. In the Greater Chicago Region, McDonald’s hopes to hire 11,000 new restaurant employees between the months of June and August.
More than half of the hires at company-owned restaurants are projected to be between the ages of 16 – 24 years old, and for many, a first job. For young job seekers, this is good news since according to the Bureau of Labor Statistics, less than a third of teenagers will have a job between Memorial Day and Labor Day due to less traditional summer job opportunities being available.
To aid in hiring efforts, McDonald’s is leading the way with a modern approach to recruiting – Snapchat. ‘Snaplications’, a term coined by McDonald’s, is a first-to-market hiring tool in the U.S. that allows job seekers to be served an ad and opportunity to begin the application process for a job at a McDonald’s restaurant through the Snapchat app. McDonald’s used a similar Snaplications execution in Australia earlier this year, and the company is also utilizing platforms including Spotify and Hulu to reach potential job seekers in a new way for the brand.
“We’re always looking for new and innovative ways to find job seekers. We thought Snaplications was a great way to allow us to meet younger job seekers where they are – their phones,” said Jez Langhorn, Senior Director in HR, McDonald’s USA.
Starting June 13, Snapchat users nationwide may be served a 10 second video ads of real restaurant employees talking about the benefits of working at McDonald’s. Viewers can then ‘swipe up’ to instantly visit the McDonald’s career webpage in Snapchat to explore the opportunities offered by McDonald’s, and apply to their local restaurants if they so choose.
“As we see the younger generations seeking out their first jobs, we want to make them aware of the great opportunities available at McDonald’s, especially considering we’re committed to being America’s best first job,” said Tanya Lawrence, owner/operator of McDonald’s in the Greater Chicago Region. “We provide restaurant employees with opportunity by offering flexible schedules, professional skills, and education.”
McDonald’s and its independent franchisees strive to offer a work environment that sets employees up for success at McDonald’s and beyond… with education programs like Archways to Opportunity®, which gives employees an opportunity to earn a high school diploma, receive upfront tuition assistance for college courses, access academic advising courses, and learn English as a second language.
Job seekers can visit www.McDonalds.com/careers to learn more and apply.
About McDonald’s USA
McDonald’s USA, LLC, serves a variety of menu options made with quality ingredients to more than 25 million customers every day. Nearly 90 percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald’s U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and Facebook www.facebook.com/mcdonalds.