National LGBT Media Association Announces 2017 Ad POP Awards

2017 Ad Pop Awards
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CHICAGO–(ENEWSPF)–June 27, 2017. The National LGBT Media Association has announced its second annual Ad POP award winners, including many top corporate brand names.

Formerly known as the National Gay Media Association, the National LGBT Media Association brings together the top regional newspapers serving the U.S. lesbian, gay, bisexual and transgender (LGBT) communities. Its recent name change, rebranding and updated website reflects renewed focus on inclusion for all of the parts of the LGBT community, and is in line with recent surveys on language choices by the community.

The Ad POPs (Pride in Online and Print) reward the best representations of LGBT advertising in online and print campaigns. LGBT media differs from other minority media by being most successful when it is local. All national ads placed in local LGBT media are automatically entered into the Ad POP awards. The Ad Pops recognize clients, creative and placement agencies, and winners are selected based on their image and messaging.

NGMA represents legacy brand names and new top performing papers: Bay Area Reporter (San Francisco), Bay Windows (Boston), Between the Lines (Detroit), Dallas Voice, Gay City News (New York City), Los Angeles Blade, Philadelphia Gay News, South Florida Gay News, Georgia Voice, Washington Blade, Watermark (Central Florida) and Windy City Times (Chicago).

Rivendell Media, the oldest and most experienced expert in LGBT media, helped coordinate national entries across local LGBT media. “NGMA represents a collective of top publishers in top U.S. markets and is a terrific vehicle for national advertisers to reach the LGBT marketplace,” said Todd Evans, president of Rivendell, which also represents more than 150 other LGBT media companies to advertisers.

“Gay media is local media,” said Evans. “It provides the best on-the-ground information to serve the diverse LGBT community.”

For more information, see www.nationallgbtmediaassociation.com
Twitter: @NtlLGBTMediaAsn
Facebook: National LGBT Media Association

Awards were granted based on 2016 advertising campaigns on both a local and national level, and are as follows:

National:

Pharmaceutical
ViiV Healthcare
Creative: Havas Worldwide
Placement: PHD

Non-Profit
This Free Life
Creative: Rescue, the Behavior Change Agency

Financial
US Bank
Creative: Carmichael Lynch
Placement: Empower Media Marketing

Automotive
Nissan
Creative: fluent360
Placement: OMD

Technology
Xfinity/Comcast Universal
Creative: Gallegos United
Media Agency: Mediavest Spark
Placement: Novus

Travel: Major LGBT Destination
Visit Denver
Creative: Karsh Hagan
Placement: Karsh Hagan

Travel: Emerging LGBT Destination
OutRVA
Placement: CMI
Creative: In House

Hotel
Ace Hotel
Placement: In House
Creative: In House

Local:
Atlanta Winner
Presented by Georgia Voice
Metrotainment Cafes

Boston Winner
Presented by Bay Windows
5 Star Travel Services

Central Florida Winner
Presented by Watermark
Parliament House Resort

Chicago Winner
Presented by Windy City Times
Discover
Design by: Michael Lee & Associates

Dallas Winner
Presented by Dallas Voice
Love Field Jeep
Design by: Bedford Advertising

Detroit Winner
Presented by Between the Lines
Detroit Institute of the Arts
Design by: J Blashill and Associates

New York City Winner
Presented by Gay City News
Simple Surrogacy

Philadelphia Winner
Presented by Philadelphia Gay News
Sheriff Jewell William

San Francisco Winner
Presented by Bay Area Reporter
Reproductive Science Center

South Florida Winner
Presented by South Florida Gay News
The Greater Fort Lauderdale Convention and Visitors Bureau
Design by: Starmark Integrated Marketing

Tampa Bay Winner
Presented by Watermark
Big Storm Brewing Co.

Washington DC Winner
Presented by The Washington Blade
Kimpton Hotels and Resorts
Design by: Fine Design

Source:  National LGBT Media Association