Influencers Were Paid Thousands of Dollars to Promote ‘Shadow of Mordor’
Washington, DC–(ENEWSPF)–July 11, 2016. Warner Bros. Home Entertainment, Inc. has settled Federal Trade Commission charges that it deceived consumers during a marketing campaignfor the video game Middle Earth: Shadow of Mordor, by failing to adequately disclose that it paid online “influencers,” including the wildly popular “PewDiePie,” thousands of dollars to post positive gameplay videos on YouTube and social media. Over the course of…
