Analysis

How the Letterman-Winfrey-Leno Super Bowl Commercial Came to Be (Includes Video)

From the New York Times:

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Jay and Dave together? Could it be true?

It is, and there they were, Jay Leno and David Letterman sitting on a couch – with Oprah Winfrey between them – upstairs at the Ed Sullivan Theater, where Mr. Letterman tapes his show.

The spot was shot last Tuesday afternoon, under the strictest of secrecy which involved both Mr. Leno and Ms. Winfrey flying in surreptitiously to New York, and…

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