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How the Letterman-Winfrey-Leno Super Bowl Commercial Came to Be (Includes Video)

From the New York Times:

Jay and Dave together? Could it be true?

It is, and there they were, Jay Leno and David Letterman sitting on a couch – with Oprah Winfrey between them – upstairs at the Ed Sullivan Theater, where Mr. Letterman tapes his show.

The spot was shot last Tuesday afternoon, under the strictest of secrecy which involved both Mr. Leno and Ms. Winfrey flying in surreptitiously to New York, and arriving incognito at the theater, while Mr. Letterman was in the midst of taping his show for that night. It also involved Jay wearing a disguise: hooded sweatshirt, glasses and faux mustache. If you happened to be on Broadway between 53rd and 54th street last Tuesday about 4:15, you might have seen a man fitting that description slip into the theater by a small entrance under the marquee.

According to staff members of the “Late Show with David Letterman” who were on the scene that day – including the executive producer Rob Burnett – it all happened because Mr. Letterman had an idea he thought would be truly funny: a Super Bowl ad that featured the two longest-running adversaries in late night, sitting with Ms. Winfrey as though at a Super Bowl party.

Read the rest of the story at the NYTImes.

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