Commentary
By Jamison Foser
In a January 2009 essay about efforts to convince readers to pay for online news articles,The New York Times‘ David Carr noted one publication that has enjoyed rapid growth in its online paid subscriber base: Cook’s Illustrated. According to Carr, "[T]he company has 260,000 digital subscribers at a cost of $35 a year, and that group grew by 30 percent in 2008." A few months later, The Boston…






