Approach Emphasizes Scare Tactics over More Effective Reality-Based Education
Denver, CO—(ENEWSPF)—August 11, 2014. Governor John Hickenlooper has introduced his administration’s marijuana prevention campaign to deter underage consumption.
The theme of the campaign is marijuana’s potential impact on the developing adolescent brain, using the slogan “don’t be a lab rat.” The administration plans to place human sized rat cages throughout the city of Denver, particularly at high-traffic bus stops. While flashy and memorable, the campaign has raised…
