New Approach Washington Launches Fall Television Ad Campaign in Support of Initiative 502

Features Former U.S. Attorneys and F.B.I. Special Agent in Charge 

WASHINGTON—(ENEWSPF)—October 10, 2012.  New Approach Washington, the committee supporting Initiative 502, will launch its fall media campaign on Thursday.  The campaign will feature two thirty-second ads that will air on broadcast and cable television throughout western Washington and Spokane.

“An overwhelming majority of Washington citizens agree that treating marijuana use as a crime has failed,” said Alison Holcomb, campaign director for New Approach Washington.  “Initiative 502, endorsed by law enforcement, public health doctors, and prevention and treatment experts, is a carefully considered, responsible approach to changing course.  We can do better, and our communities deserve it.”

The ads will premiere Thursday during early morning news shows (5:00-6:00 AM) on the major broadcast stations in the Seattle and Spokane regions, and on MSNBC and CNN’s early morning news shows (5:00-9:00 AM) in the Vancouver and Longview areas.

The ads may be previewed at