Sierra Club Statement on Revelations About Smear Campaigns Targeting Environmentalists

WASHINGTON, D.C. –(ENEWSPF)—October 31, 2014. Last night, The New York Times and Bloomberg Businessweek reported on a leaked recording of a Washington-based corporate PR executive that reveals the polluter-backed agenda to attack environmental and climate action organizations like the Sierra Club. In the recording, Rick Berman — who previously served as a top adviser to the tobacco industry — declares that oil and gas companies should use smear campaigns to “win ugly” by attacking the personal lives of activists and brags about “how he could take checks from oil & gas industry execs & then hide their role in funding his campaigns.”

In response, Sierra Club Executive Director Michael Brune released the following statement:

“You know climate deniers and big polluters are desperate when they turn to the tired old tactics of the tobacco industry to try and save themselves. Whether it’s cigarettes or dirty fuels, toxic products are on their way out, and their proponents are left scraping the bottom of the barrel. It’s not going to work — dirty tricks won’t save dirty fuels.

The Sierra Club’s 2.4 million members and supporters across the country aren’t going to let our nation’s movement toward a clean energy economy be derailed by distractions or smears. We won’t be intimidated — big polluters can lose ugly or lose pretty, but the bottom line is they are going to lose.”

About the Sierra Club

The Sierra Club is America’s largest and most influential grassroots environmental organization, with more than 2.4 million members and supporters nationwide. In addition to creating opportunities for people of all ages, levels and locations to have meaningful outdoor experiences, the Sierra Club works to safeguard the health of our communities, protect wildlife, and preserve our remaining wild places through grassroots activism, public education, lobbying, and litigation. For more information, visit