Health and Fitness

Emphasizing MMR Vaccine’s Benefits for Children Increases Parents’ Intent to Immunize

Elk Grove Village, IL—(ENEWSPF)—August 18, 2014. Previous studies have shown that messages highlighting vaccines’ benefits to society at large have resulted in increased immunization rates among adults, but it’s unclear whether this pattern holds for parents deciding whether to vaccinate their children.

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In a study in the September 2014 issue of Pediatrics, “Vaccine Message Framing and Parents’ Intent to Immunize Their Infants for MMR,” (published online Aug. 18), researchers conducted an online survey…

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