An inside look at how Purdue Pharma pushed OxyContin despite risks of addiction and fatalities.
CALIFORNIA–(ENEWSPF)–June 13, 2018
By: Fred Schulte
Purdue Pharma left almost nothing to chance in its whirlwind marketing of its new painkiller OxyContin.
From 1996 to 2002, Purdue pursued nearly every avenue in the drug supply and prescription sales chain — a strategy now cast as reckless and illegal in more than 1,500 federal civil lawsuits from…
