ANN ARBOR, Mich.–(ENEWSPF)–June 7, 2012. A new University of Michigan study finds that overweight men and women responded differently to advertisements about the benefits from exercise.
“Daily well-being” motivates women to exercise, while “weight loss” and “health” are more motivational for men. Researchers investigated whether reading a one-page advertisement featuring one of those three reasons would influence intrinsic motivation for exercising, and whether men and women respond differently. The study, funded by National Institutes of…
