Elk Grove Village, IL–(ENEWSPF)–June 9, 2016. A study in the July 2016 Pediatrics examines the food industry’s use of music celebrities to endorse sugary soft drinks and nutrient-poor foods through multi-million-dollar campaigns. Results also demonstrated that these celebrities are highly popular among teenage audiences.
The study, “Popular Music Celebrity Endorsements in Food and Non-Alcoholic Beverage Marketing,” assessed 163 celebrities associated with the 2013 and 2014 Billboard Hot 100 chart, and found 65 entertainers…
