Elk Grove Village, IL—(ENEWSPF)–March 3, 2014. Recent measles outbreaks in the U.S. highlight the importance of maintaining high rates of immunization with the measles, mumps and rubella (MMR) vaccine. However, little is known about what messages are most effective in overcoming the reluctance of some parents to vaccinate their children.
A study in the April 2014 Pediatrics, “Effective Messages in Vaccine Promotion: A Randomized Trial,” published online March 3, tested four types of messages with a…
