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Facebook Improving Enforcement and Promoting Diversity: Updates to Ethnic Affinity Marketing

CALIFORNIA–(ENEWSPF)–November 11, 2016

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By Erin Egan, VP, US Public Policy and Chief Privacy Officer

Over the past several years, we’ve worked to build ways for advertisers to reach a diverse range of audiences on Facebook. One example of this is our “ethnic affinity” marketing solution, which gives brands a way to reach multicultural audiences with more relevant advertising. Our policies strictly prohibit discriminatory uses of this solution. Today, we’re announcing some additional changes designed…

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