Health Insurers Pursue Growth Potential of Individual Market

by Gary Kopycinski on November 5, 2009

Gary Kopycinski Author

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Princeton, NJ–(ENEWSPF)–November 5, 2009. Insurers are pursuing strategies to tap the growth potential of the individual health insurance market, including entering less-regulated markets and developing lower-cost, less-comprehensive products targeting younger, healthy consumers, according to a study released today by the Center for Studying Health System Change (HSC).