Washington, DC–(ENEWSPF)–January 8, 2014. Last week, General Mills announced that the company will eliminate genetically engineered (GE) ingredients from its mainstay original cereal Cheerios. The action recognizes the overwhelming consumer demand for GE-free products. The move was met with a range of reactions in the environmental community, from cheers of victory for the GE-free movement to calls for broader action affecting General Mills’ product line, right-to-know labeling of all foods produced with GE ingredients, and compensation of farmers by patent holders of genetically engineered material that contaminates their crops. The General Mills’ announcement does not apply to all of its Cheerio products, o
r its other products.
